Post-Identity Exhibition

2016 MFA Graphic Design Topic Studio
Debranding and Post-Identity Design
California College of the Arts

San Francisco Campus
Hubbell Street Galleries
Free and open to the public

Opening Reception

Thurs., Dec.15, 5:30 - 7:30 p.m.
CCA Hubbell Street Galleries (161 Hubbell Street, near 16th)
Gallery Hours: Tues.-Sat., noon-5 p.m. & Thurs., noon-7:30 p.m.

Post-Identity Design

This exhibition showcases work from the 2016 MFA Graphic Design Topic Studio Debranding and Post-Identity Design. Students investigated the changing landscape where visual identity operates as developments in technology blur distinctions between private and public entities and drive complex shifts in notions of agency and power. The course aimed to pose alternatives, within and beyond graphic design, to the capital-oriented purposes of branding and the absolutist logic of design itself.

The exhibition takes into account the inherent limitations of designing a show before it happens and works to enable post-production as a means for reflection and reconfiguration — creating scenarios that favor photographic representation over “real-life” experience. Throughout the run of the show the class will use the space as a workshop area and develop strategies to enable the editing of documentation through digital mediums.

course.post-identity.com

Works by

Wenqiao Deng